About SiMLQ

Meet the Team Revolutionizing Process Management

We are committed to developing a revolutionary tool that simplifies process management for everyone.

Our mission

Operational excellence, made attainable

At SiMLQ, our mission is to empower organizations across the globe to achieve operational excellence.

We build tools that solve real complex problems, and we aim to transform complex data into actionable insights, driving efficiency and enhancing customer experiences.

Who we are

Three founders. 80+ years of combined operations science.

Opher Baron, PhD, CEO & Co-Founder

Opher Baron, PhD

CEO & Co-Founder

PhD, MIT · Distinguished Professor of Operations Management, Rotman School of Management, University of Toronto

  • Global authority in queueing theory and service system optimization
  • Led COVIDPPE.CA, distributing millions of PPE items in Canada
Dmitry Krass, PhD, CSO & Co-Founder

Dmitry Krass, PhD

CSO & Co-Founder

PhD, Johns Hopkins · Sydney C. Cooper Chair in Business and Technology, Professor of Operations Management and Statistics, Rotman School of Management, University of Toronto

  • Founding Academic Director, Rotman Master of Management Analytics
  • 20+ years building analytics companies with multi-$M revenue
Arik Senderovich, PhD, CTO & Co-Founder

Arik Senderovich, PhD

CTO & Co-Founder

PhD, Technion · Assistant Professor, School of Information Technologies, York University

  • Pioneer of Queue Mining, applying process mining to complex operations
  • Architect of SiMLQ's automated modelling and prescriptive analytics engine

Core team

The people building it

Alwin Hartawan, MBA, Director of Business Development

Alwin Hartawan, MBA

Director of Business Development

Commercialization, customer development, partnerships and U.S. growth

Vlad Nagovitsyn, Chief Architect

Vlad Nagovitsyn

Chief Architect

Product architecture, simulation platform, deployment and technical delivery

Parvin Malekzadeh, PhD, AI Researcher

Parvin Malekzadeh, PhD

AI Researcher

Machine learning, optimization and decision support

Amir Naeini, Software Engineer

Amir Naeini

Software Engineer

Customer-facing product, APIs, predictive analytics and frontend engineering

Tahir Leonenko, Software Developer

Tahir Leonenko

Software Developer

Backend infrastructure, APIs and data systems

Affiliations & support

University of Toronto
Rotman School of Management
York University
UTEST
Creative Destruction Lab
NSERC
Mitacs
TIAP
SiMLQ team collaborating on research

Experience

80+ years of combined experience in research, teaching and consulting

Our team possesses deep expertise in data and AI, simulation, optimization, queueing, process management and business analytics. With an extensive background, we ensure our solutions are rooted in cutting-edge knowledge and practical applications.

Through ongoing research, university teaching and consulting across various industries, we stay at the forefront of emerging technologies and methodologies.

Welcome to a simple, powerful data processing tool.

Become a partner of SiMLQ today